In the bookstore a few weeks ago upon seeing numerous copies of Anthony Keidis' autobiography Scar Tissue, I remarked to a friend, "How is this still selling? Hasn't everyone read it already?" When he replied he hadn't, and I admitted as much, I began to realise that due to its wide distribution it has become embedded into our consciousness, making it feel like everyone has read it, when no one actually has. This is a strange phenonemon, but definately not an isolated one. The actress Meryl Streep is another good example. Despite being so acclaimed and prolific, has anyone actually seen her films? (Except perhaps The Devil Wears Prada and Mamma Mia!, and if this is the case, you should admit to neither.)